Sales & Marketing

Head of Marketing

Full Time

About The Role

As Head of Marketing, you will lead, manage, and deliver a transformative Marketing strategy for HC-One that engages with our target audiences and drives forward our ambitious and exciting marketing agenda.

Managing a high performing team, you will lead and develop both national and local campaigns to drive brand awareness of HC-One within key audience groups and support our occupancy growth. You will also support homes in building their local reputation and cultivating relationships with key influencers and stakeholders in the local markets in which they operate. You will lead on marketing delivery across all channels with a specific focus our digital capability, driving innovation and ensuring HC-One is seen as the sector leader in this space.

You will lead a culture where insight and performance measurement are at the heart of everything we do, ensuring we truly understand both the value of our activity, and our customer’s experience.

Closing Date: Friday 11th February 2022

About You

With a BA/BSc degree and marketing qualification, you will have a minimum of 10 years’ experience in a relevant position and a proven track record in strategic marketing management of a large team.

You are a confident communicator who thrives in a transformative environment, with the ability to bring innovative thinking to a traditional section whilst balancing the importance of governance and regulatory requirements. You will create professional and credible relationships at all levels, have experience of leading and developing a market-leading team and have a solid understanding of all marketing channels (marketing mix) and their responsibility in delivering leads for the business.

With a strong understanding and experience with digital marketing tools, you have experience in developing and delivering transformative marketing strategies, demonstrating ROI and robust budget management, and in translating insight into market leading customer experience strategies.

This role is flexible on location and will involve travel across the UK.

About The Company

HC-One offers professional residential, nursing and specialist dementia care for older people. We aim to be the first choice care home in each community for Residents and Colleagues; we will achieve this mission through providing the kindest possible care to Residents in over 300 care homes across the United Kingdom.

We are very proud of our outstanding team at HC-One. They are caring, warm-hearted and professional people who have a clear understanding of our Residents individual needs, choices and wishes.

What HC-One offer

Complimenting your salary, you will enjoy access to a huge variety of benefits and services to support your physical and psychological well-being and throughout your career we will invest in you and you will enjoy additional support and benefits including:

Award-winning learning and development

An opportunity to learn from experienced colleagues as part of an outstanding and committed team.

GP online – providing around the clock GP consultation via an interactive app – available to you and your children under 16

Colleague discounts – Access to over 1600 high street discounts including carefully selected discount partners

Wellbeing – free of charge access to an independent and confidential Employee Assistance Programme. This gives Colleagues and their family access to 24/7 365 support for a whole range of issues including physical, mental and financial issues

Employment Type Permanent

Advertiser Type Agency